Canon breaks into Medium Format Domain

August 28th, 2007 in Announcements, Digital Cameras

Canon 1Ds mk III

Canon unveiled their upcoming flagship 21.1 Megapixel Digital SLR camera, the EOS 1Ds Mark III. Canon hopes to break into the high-end medium format camera market by offering a product that is lighter, easier to use and with more features than are currently available on medium format cameras while offering no compromise on image quality.

The camera features a full-frame 21.1 Megapixel sensor, dual Digic 3 Image Processors, amazing new features such as Live View, 45 Autofocus points and an integrated cleaning system. These features are currently not available in any of the medium format cameras or digital backs in the professional photography segment.

Professional photographers are increasingly using Hi-Resolution digital SLR cameras in lieu of their higher megapixel medium format cameras with digital backs due to the flexibility in size, and sometimes un-necessary excess file size of some of the hi-res backs.

By upping the ante in the resolution segment, Canon has also given Nikon a run for its money (as it traditionally has) Further fuelling the resolution wars (Nikon subsequently announced the release of their own full-frame 12.1 Megapixel CMOS powered D3 and their 12.3 Megapixel D300).

The EOS 1Ds Mark III is slated to hit the shelves in September at USD 7,999

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